Origin Story

Jenna Fernandez is a Seattle-based photographer, drone pilot and the founder of Aesthetic Digital Media, a creative agency she launched in 2017. What began as a media company has since evolved into a social media and production hub supporting brands and companies across a wide range of industries.

Over the years, Jenna noticed something missing in the creative world: real community. Between freelance life, long travel days and fast-paced sets, it can be difficult to find genuine connection within the industry. Through both social media and in-person events, Aesthetic Digital Media has worked to help bridge that gap.

Creatives on Set was born from the idea that even something as simple as a FILM CREW hat can spark conversation, connection and community. A subtle nod to the people behind the scenes, made for creatives who just get it. We hope you love them as much as we loved creating them.

A portion of all proceeds from Creatives on Set is donated to The Vera Project, a nonprofit that has played a major role in shaping Seattle’s creative and music community. Supporting emerging artists, musicians and young creatives has always felt deeply aligned with what we’re building. Seattle has such a strong arts culture and The Vera Project continues to create space for the next generation to learn, connect and create. Being able to give back to a community that inspires so much of this brand means a lot to us.